articles & press


INVISION Magazine: Real Deal expert contributing author
The Eyewear Forum Magazine
The Optical Journal



Optical Women’s Association: Instagram Essentials Social Series

INVISION Magazine: Sanity Files Feature

Optical Women’s Association: Social Media Tips from the OWA Digital Marketing Committee

ROWT Magazine: Unique Perspective Managing Frame Lines

ROWT Magazine: Cover of Issue 3


Nerdy Optometrist Podcast: Guest/Interviewed

Women in Optometry: What’s Your Favorite Pair?

INVISION Magazine:

Optical Women’s Association: OWA Talks Podcast

Women in Optometry: Create A CE Course: An Opportunity To Educate Others And Yourself

ROWT Magazine: Top Tips for Instagram

INVISION Magazine: ECP’s Glam It Up in Their Top Eyewear Gallery

BuzzFeed: 12 Glasses Must-Haves That Will Bring Out Your Inner Nerd

Continuing Education Course: Advanced Digital Measuring Devices – Now More Important Than Ever

20/20 Magazine: Everything in One Place

Vitamin See by Shamir: Peer-to-Peer Champs Talk 2021

Shamir eBook: Perfect Vision. Personal Touch.


INVISION Magazine: Better Yourself in 2021 With This Variety of Resources to Advance Your Optical Career

Specs Appeal Podcast: “Fog Free is the Way to Be


Vitamin See by Shamir: End-of-Year Sales

Vitamin See by Shamir: Why You Need to be a Patient

Eyetrepreneur Podcast: Life of a Positive Optician 

Women in Optometry: Meaningful Connections Build Loyalty

INVISION Magazine: INVISION Magazine: When Their Tech Lets them Down, These ECPs Have Things Covered

Defocus Media Podcast: Optometry Podcast: Carissa Dunphy Talks Optician Now


Optometry Web: Get More Patients into Your Office with Google Virtual Tour

Vision Monday Magazine: Millennial Project:
Millennial Influence Supplement
Marketing to Millennials
Millennial ECP’s IRL
Direct Messages From Millennial ECP’s
The Hashtag Army