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The Key Role the Hub-and-Spoke Method Plays in Digital Analytics

January 5, 2024

Digital analytics professionals play a key role within data-guided businesses. Business cases are proven viable from the data that analysts, technical specialists, data miners, business intelligence people, marketing analysts, and web analytics specialists provide to leaders who drive decision-making. A key component for digital analytics professionals to disseminate their data throughout an organization is to avoid organizational silos and facilitate cross-departmental information sharing — this can be achieved by utilizing the Hub-and-Spoke method. The Hub-and-Spoke Method Visualize a ferris wheel

Aligning Key Performance Indicators With Organizational Goals

January 19, 2023

Key Performance Indicators (KPI’s) are used to assess performance, and are a special subclass of quantifiable metrics that are most closely aligned with your critical business objectives (Establishing Service Metrics and Key Performance Indicators (KPIs) | University IT, n.d.). Defining an organization’s business goals, identifying which KPI(s) can measure those goals, and monitoring and adjusting tactics is an effective way to make impactful data-driven decisions that result in meeting business objectives. “If you can’t measure it, you can’t improve