Carrie Wilson is a prominent figure in the Optician world as she is actively social online with her Master Optician expertise and business experience as she holds a Masters degree.…

Our industry has an enormous social media presence, specifically Instagram, where we can visually market ourselves and our practices. While there are so many practices utilizing these platforms, many are…

I started Optician Now in quarter 4 of 2018. I tried to structure the brand with a solid platform so adding to it as time goes on would be easy.…

Yes, the song. I was going through a sad time when I realized that I would never love a frame the way I have loved my Scott Harris 462 over…

Costa Del Mar recently launched their “Kick Plastic” Recycling Program which raises awareness and provides solutions for reducing plastic waste in the oceans. Costa was #BornOnTheWater by a group of…

I take a lot of pride in building relationships with patients and the community and I was very fortunate to share my perspective on this with Women in Optometry Magazine.…

This post is to introduce you to Akeel, a.k.a. Mr. 0ptix. I met him on social media when I was impressed by the photos of the excellent lab work he…

Yes, you read that right. Acuvue Oasys 2-week contact lenses are now available with the same light adapting Transitions technology that you’re used to seeing in glasses lenses. TIME magazine…

Up your service game! I’ve created this simple image for you to share on your practice’s social media and website for your patients. Often patients aren’t aware of the variety…

The After Party Eyewear show just had their fourth event, this time in Seattle. A while back I had seen photos of previous events on social media and I thought…