Costa Del Mar recently launched their “Kick Plastic” Recycling Program which raises awareness and provides solutions for reducing plastic waste in the oceans. Costa was…
We all love glasses gifts! I’ve gathered my favorite items from my favorite independent makers of the gifts! After all, independents for independents, right?! These…View More Glasses Gifts Guide
As the year ends, inventory nears. I’ve come across many Opticians who ask about how to get rid of older frames or frames that don’t…View More How to Easily Clean Up Your Frame Boards at the End of the Year
We all know how passionate we are about our jobs, we take pride in our work and truly love what we do. Many people have…View More Optician and Optical Tattoos
Most vendors you hold accounts with offer a dealer locator / authorized reseller finder on their website. They want consumers to find their products nearest…View More Are You Getting All of the Free Publicity You’re Entitled To?
Howdy Buyers! When I made the decision to jump to this side of the optical business, I wanted to work with a company that aligned with…View More How Your Frame Rep Should Help You (written by a frame rep)
Last week I came across this question in a forum, which I have always wondered why, and leave it to the Optical Yoda, Van Rue…View More Why do Optometrists write Rx’s in negative cylinder while Ophthalmologists use positive cylinder?
I’ve been in the optical industry for about 10 years. I started in one of the chain stores and lasted about 8 months. I liked…View More She Opened Her Own Optical Shop
In 2014 my practice helped Nerdwax in donating to their Kickstarter campaign, a little later I watched them pitch their innovative product to investors on…View More Nerdwax for Glasses – Seen on Shark Tank
The decision to become a Mobile Optician came about fairly easily! My husband and I were discussing the differences between going into an office and…View More Mobile Optician Startup
As of July 16, 2018 Transitions photochromic light intelligent lenses added four new colors to their existing three options. Existing Signature colors are Gray, Brown…View More New Transitions Color Options