New in 2019: Weekly Instagram Features
I’m spicing up the Instagram page by featuring three frames every week! Each week I will be posting frames for on the corresponding days with…
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Glasses Gifts Guide
We all love glasses gifts! I’ve gathered my favorite items from my favorite independent makers of the gifts! After all, independents for independents, right?! These…
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How to Easily Clean Up Your Frame Boards at the End of the Year
As the year ends, inventory nears. I’ve come across many Opticians who ask about how to get rid of older frames or frames that don’t…
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Optician and Optical Tattoos
We all know how passionate we are about our jobs, we take pride in our work and truly love what we do. Many people have…
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Are You Getting All of the Free Publicity You’re Entitled To?
Most vendors you hold accounts with offer a dealer locator / authorized reseller finder on their website. They want consumers to find their products nearest…
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How Your Frame Rep Should Help You (written by a frame rep)
Howdy Buyers! When I made the decision to jump to this side of the optical business, I wanted to work with a company that aligned with…
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Why do Optometrists write Rx’s in negative cylinder while Ophthalmologists use positive cylinder?
Last week I came across this question in a forum, which I have always wondered why, and leave it to the Optical Yoda, Van Rue…
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She Opened Her Own Optical Shop
I’ve been in the optical industry for about 10 years. I started in one of the chain stores and lasted about 8 months. I liked…
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Nerdwax for Glasses – Seen on Shark Tank
In 2014 my practice helped Nerdwax in donating to their Kickstarter campaign, a little later I watched them pitch their innovative product to investors on…
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Mobile Optician Startup
The decision to become a Mobile Optician came about fairly easily! My husband and I were discussing the differences between going into an office and…
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