I’m spicing up the Instagram page by featuring three frames every week! Each week I will be posting frames for on the corresponding days with hashtags: #MensFrameMonday #WomensFrameWednesday #SunglassesSaturday Head…
We all love glasses gifts! I’ve gathered my favorite items from my favorite independent makers of the gifts! After all, independents for independents, right?! These items are perfect gifts for…
As the year ends, inventory nears. I’ve come across many Opticians who ask about how to get rid of older frames or frames that don’t move. The answer: buy backs.…
We all know how passionate we are about our jobs, we take pride in our work and truly love what we do. Many people have occupation related tattoos but I…
Most vendors you hold accounts with offer a dealer locator / authorized reseller finder on their website. They want consumers to find their products nearest to them and by selling…
Howdy Buyers! When I made the decision to jump to this side of the optical business, I wanted to work with a company that aligned with my values and ethics. I…
Why do Optometrists write Rx’s in negative cylinder while Ophthalmologists use positive cylinder?
by carissaLast week I came across this question in a forum, which I have always wondered why, and leave it to the Optical Yoda, Van Rue to answer and allowed me…
I’ve been in the optical industry for about 10 years. I started in one of the chain stores and lasted about 8 months. I liked the job but not the…
In 2014 my practice helped Nerdwax in donating to their Kickstarter campaign, a little later I watched them pitch their innovative product to investors on Shark Tank. I did find…
The decision to become a Mobile Optician came about fairly easily! My husband and I were discussing the differences between going into an office and purchasing eyeglasses online. We soon…