Interview: Scott Harris Shapiro of State Optical & Europa Eyewear

What is the story behind your parents starting the company in 1977? Why optical frames? My parents (Alan and Cynthia Shapiro) founded Europa in 1977 out of a garage in Chicago. My dad had worked for other eyewear importers before that, and one of his former bosses, Ike Benz, helped get my parents started with …

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Building Loyalty With Patients

I take a lot of pride in building relationships with patients and the community and I was very fortunate to share my perspective on this with Women in Optometry Magazine. It’s so important to remember that our experiences with patients help create a relationship between them and the practice. Take a moment to read the …

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Mobile Optician Startup

The decision to become a Mobile Optician came about fairly easily! My husband and I were discussing the differences between going into an office and purchasing eyeglasses online. We soon realized that there was a gap in between the two and that we could fill the void. Our original idea with this business was to …

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