December 2022 Social Media Planner
I can’t believe it is December! How did you do this year with keeping up on your social media posts? I know everyone is busy this time of year, but take a look at the December planner – not all days are creating a post, some are things you can do quickly behind the scenes to maintain your online presence and health. If you have any suggestions or something specific you’d like to see, feel free to email me anytime.
End of Year Checklist (free download)
We all know how busy everyone in the eyecare industry is during the end of year. We also know that the world doesn’t stop for us. In the hopes that I can help ECP’s navigate through this time, I have prepared and end of the year checklist. This checklist is in an easy to read format and includes actionable items for now and what you need to be thinking about soon. This list has something for everyone – whether you’re
November 2022 Social Media Planner
Can you believe it is November! This time of year can get busier, but don’t forget about your social posts. If you have any suggestions or something specific you’d like to see, feel free to email me anytime. The content ideas in this planner can be used on any platform. If you’re already a subscriber, click here If you’ve not yet subscribed, enter your email below and you will be able to access and download or print the monthly
Interview: Rimmel Eyewear
Since I first saw Rimmel Eyewear on Instagram, I have been in awe of the gorgeous frames they design and create. The colors, shapes, details, layers, inlays, you name it… are all done beautifully. Did I mention the colors! Browse their beautiful eyewear on their website and follow them on Instagram to see what they’re working on next! Rimmel came into the optical scene in mid-2021 – Tell us a little about your background: My polish dad is the biggest
October 2022 Social Media Planner
Q4 has begun and we’re in the home stretch! This time of year can get busier, but don’t forget about your social posts. If you have any suggestions or something specific you’d like to see, feel free to email me anytime. The content ideas in this planner can be used on any platform. If you’re already a subscriber, click here If you’ve not yet subscribed, enter your email below and you will be able to access and download or print
Becoming An Optician: Jonathan Winnegrad, LDO, ABO-AC, NCLE-AC
What is your advice for someone working their way to become an Optician? It sounds cliche but my advice would be to enjoy the journey. The day will come that you look back with fondness at the time you spent learning your craft. Enjoy the mentorships and friends you acquire on the way. Just today I was telling some of our people at a meeting that we become an amalgamation of many of those we meet on the journey.
September 2022 Social Media Planner
It’s the last month of Q3! You’ve been keeping up on your posts all year, now is no time to slow down. If you have any suggestions or something specific you’d like to see, feel free to email me anytime. The content ideas in this planner can be used on any platform. If you’re already a subscriber, click here If you’ve not yet subscribed, enter your email below and you will be able to access and download or print the
August 2022 Social Media Planner
New to the calendar are several days of non-posting tasks, but instead has actionable items to help you in other ways. If you have any suggestions or something specific you’d like to see, feel free to email me anytime. The content ideas in this planner can be used on any platform. If you’re already a subscriber, click here If you’ve not yet subscribed, enter your email below and you will be able to access and download or print the monthly
Becoming An Optician: Dibby Bartlett, LDO, ABOC
What is your advice for someone working their way to become an Optician? So Worth IT! Depending on the state you live in, the path to opticianry can be complex and challenging, but let me encourage you all to KEEP Going! You will never be bored, never be without a multiple opportunities and today there are so many paths you can follow. It is a wonderful career! Why should anyone get certified/licensed? Certification and Licensure assures that you are
Becoming An Optician: Bob Faktor, LDO, ABO-AC, NCLE-AC
What is your advice for someone working their way to become an Optician? Read!!! Pick up a textbook, a trade magazine, a marketing flyer from any rep. Just read everything you can find. The next thing is to make mistakes. No one grows by playing it safe. If you progress, you will make mistakes. Learn from them and move on–just be sure not to keep making the same mistakes over and over. Why should anyone get certified/licensed? In states
July 2022 Social Media Planner
Have you been keeping up on your social media posts? This month’s calendar has several days of non-posting days but instead has actionable tasks to help you in other ways. If you have any suggestions or something specific you’d like to see, feel free to email me anytime. The content ideas in this planner can be used on any platform. If you’re already a subscriber, click here If you’ve not yet subscribed, enter your email below and you will be
Becoming An Optician: Marisol Rodriguez, LDO, ABO-AC, NCLEC
What is your advice for someone working their way to become an Optician? Remain teachable, and find a mentor. We are in a field that is constantly evolving and technology keeps expanding. There are so many opticians with amazing skillsets, who are willing to guide you, “and teach you how to fish”. How lucky are we that our field includes fashion, art, science, critical thinking, and being of service to your community? A mentor can help clarify difficult questions, help
Becoming An Optician: Wesley S. Scott, MBA, MIS, ABOM, NCLE-AC
What is your advice for someone working their way to become an Optician? Learn everything you can, and don’t ever assume you know it all. Find a few mentors and learn what they have to teach you. Earn a COA accredited two-year degree, if possible. Join your state and national associations, as they can offer guidance, prep courses, and CE credits that you’ll need on your professional journey. Why should anyone get certified/licensed? Professionals have credentials. The best professionals have
Becoming An Optician: Jennifer Brusven, NVLDO, ABO-AC, NCLE-AC
What is your advice for someone working their way to become an Optician? Work in the field while going through the school or career progression to help bring meaning to what you’re learning. Or if you aren’t in a licensed state or situation, pick up some books or video groups to help you bring a better understanding of what you’re learning. Exams are not just questions for fun, they all have a purpose. Why should anyone get certified/licensed? I
Becoming An Optician: Mark Clark, MBA, ABOC
What is your advice for someone working their way to become an Optician? I recommend working in a laboratory or with a classically trained optician who understands the history of the craft. It is important to understand the history and foundation of dispensing. Why should anyone get certified/licensed? Certification can help your professional career advancement and foster respect in the field. It also serves to standardize the experience and quality that the patient experiences. Anyone who considers it as
June 2022 Social Media Planner
Have you been keeping up on your social media posts? Hopefully the planners I create help you in some way. If you have any suggestions or something specific you’d like to see, feel free to email me anytime The content ideas in this planner can be used on any platform. Once you subscribe you’ll be able to download or print the June planner. You will also be emailed when future month’s planners are available.
Becoming An Optician: Karen Michaelson, ABOC
What is your advice for someone working their way to become an Optician? Know that you can learn the trade. What we can’t teach is the passion, ability to empathize, and care. Surround, network and connect with positive influencers in the industry. We love to help and support our all the new professionals coming into the industry. If you treat it as a career vs a job that will completely change the way you think about it. There are so
Becoming An Optician: Shawn Lessard, Licensed Optician
What is your advice for someone working their way to become an Optician? Opticianry is one of the most rewarding and fulfilling careers that an individual can pursue today. There are few other professions which provide the same level of opportunity with as low of a barrier to entry. Most individuals have access to becoming a professional in a short period of time, and for the most part, can pursue a career while working and earning a living. My organization
Becoming An Optician: Kyla Skinner, ABOC
What is your advice for someone working their way to become an Optician? Be patient. There is soooo much to learn, from the medical aspect, lens options, prescriptions, troubleshooting, adjustments, insurance (ugh)…I remember wishing I could just be an expert and know it all immediately. I do believe that is what makes our career so fun though, all of the variety and different tasks we can learn. So be patient with yourself and enjoy the challenge. Why should anyone
May 2022 Social Media Planner
Spring has sprung! You’re almost half-way done with the year and keeping up on your posts. The content ideas in this planner can be used on any platform. Once you subscribe you’ll be able to download or print the May planner. You will also be emailed when future month’s planners are available.
Becoming an Optician: Carrie Wilson, MBA, ABOM, NCLE-AC, LDO
What is your advice for someone working their way to become an Optician? Opticianry is an applied science so all the prism questions, vertex formulas, and indices of refraction are relevant to your role. You may not see the application immediately, or even before you achieve your basic certification, but as you learn more things will begin to click and you will be a better optician. Why should anyone get certified/licensed? Optical is a field that one is usually
Becoming an Optician: Sam Winnegrad, MBA, NCLE-AC
What is your advice for someone working their way to become an Optician? Being an optician is an exciting career path – merging healthcare with customer service, the opticians needs to not only hold a wealth of knowledge to care for their patients, but also be able to converse and relate to them in a way that builds relationships and establishes trust. To become a successful optician, one needs to be able to spend time learning the theory behind why
Becoming an Optician: Jessica Curnew, ABOC
What is your advice for someone working their way to become an Optician? Don’t ever give up! Making a lot of mistakes can be discouraging, but keep your head up and keep going! Learn from every mistake and strive to be better next time. Why should anyone get certified/licensed? Becoming certified has given me the tools I need to be able to troubleshoot problems patients may be experiencing. It also allows me to troubleshoot problems before they happen regarding
10k Giveaway on Instagram
My Instagram page recently gained it’s ten-thousandth follower! As a thank you to all of my followers and those who helped me reach this milestone, I am hosting a giveaway! Prizes will be announced daily between 4/11-4/22. Entries for each prize will be accepted until midnight PST on 4/27/22. Head on over to @OpticianNow each day to see the prize for that day and to enter!
Becoming an Optician: Trudi Charest, Licensed Optician
What is your advice for someone working their way to become an Optician? Think bigger! There is so much you can do as an Optician. You can start your own optical store. Work for a large chain that offers great wages, benefits and opportunities for advancement. Work with an Optometry or Ophthalmology practice and get to know the clinical side of the business. Work in education teaching Opticians. Work as an industry rep selling frames, lenses, contact lenses, pharma products