Our industry has an enormous social media presence, specifically Instagram, where we can visually market ourselves and our practices. While there are so many practices utilizing these platforms, many are not. How do I, an industry resource, help guide those who need advice on social media? I get an expert and ask them the real …
Costa Del Mar recently launched their “Kick Plastic” Recycling Program which raises awareness and provides solutions for reducing plastic waste in the oceans. Costa was #BornOnTheWater by a group of fishermen in 1983. Since then, they have supported causes that contribute to the preservation of our watery world. Lately they’ve seen an increasing amount of …
Up your service game! I’ve created this simple image for you to share on your practice’s social media and website for your patients. Often patients aren’t aware of the variety of services their optometry or optical store offers. Most of these services are offered at many offices but if your office does not offer a …
Most vendors you hold accounts with offer a dealer locator / authorized reseller finder on their website. They want consumers to find their products nearest to them and by selling their products you should be findable. Over the years the practice I work at has received a countless number of phone and email inquiries about …
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