Category: Marketing

November social planner

November 2021 Social Media Planner

Whether you post daily, weekly or sporadically, this social media planner has prompts every day for a whole month! Take the guesswork out of what to post! Content ideas can be used on any platform, especially Facebook, Instagram, Twitter or LinkedIn. Once you subscribe you’ll be able to download or print the November planner. You will also be emailed when future month’s planners are available.      

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October 2021 Social Media Planner

Take the guesswork out of what to post!  Whether you post daily, weekly or sporadically, this social media planner has prompts every day for a whole month! Content ideas can be used on any platform, especially Facebook, Instagram, Twitter or LinkedIn. Once you subscribe you’ll be able to download or print the October planner. You will also be emailed when future month’s planners are available.      

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September 2021 Social Media Planner

Whether you post daily, weekly or sporadically, this social media planner has prompts every day for a whole month!  Take the guesswork out of what to post!  Content ideas can be used on any platform, especially Facebook, Instagram, Twitter or LinkedIn. Once you subscribe you’ll be able to download or print the September planner. You will also be emailed when future month’s planners are available.      

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Social Eye Interview on social media

Interview: The Social Eye’s Peggy Gartin

Our industry has an enormous social media presence, specifically Instagram, where we can visually market ourselves and our practices. While there are so many practices utilizing these platforms, many are not. How do I, an industry resource, help guide those who need advice on social media? I get an expert and ask them the real questions you want answers to. Meet Peggy Gartin, founder of The Social Eye, an optical industry social media marketing consultant. She has spent the last

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recycle glasses lenses

How to Recycle Lenses From Glasses

Costa Del Mar recently launched their “Kick Plastic” Recycling Program which raises awareness and provides solutions for reducing plastic waste in the oceans. Costa was #BornOnTheWater by a group of fishermen in 1983. Since then, they have supported causes that contribute to the preservation of our watery world. Lately they’ve seen an increasing amount of plastic pollution on their adventures. Plastic is not only clogging our landfills but is finding its way into our waterways and oceans at an unprecedented

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Free Optometry services

Free Download for Your Practice to Share

Up your service game! I’ve created this simple image for you to share on your practice’s social media and website for your patients. Often patients aren’t aware of the variety of services their optometry or optical store offers. Most of these services are offered at many offices but if your office does not offer a service listed, no worries, click the links on how to get info on how you can get started. Feel free to download the image below

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Optometry and Optician vendor directories

Are You Getting All of the Free Publicity You’re Entitled To?

Most vendors you hold accounts with offer a dealer locator / authorized reseller finder on their website. They want consumers to find their products nearest to them and by selling their products you should be findable. Over the years the practice I work at has received a countless number of phone and email inquiries about the products we sell that they learned of on the manufacturers website. People have come from hundreds of miles away for said product and have

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