New Stuff!

The New American Optical

As an Optician, I have always enjoyed learning about the history of our profession and industry, part of that history is American Optical. Earlier this year STATE Optical Co, the handmade luxury eyewear division of Europa, announced their acquisition of AO Eyewear. American Optical is the oldest optical company in America (dating back to 1833) …

The New American Optical Read More »

Optician Education Grant – Apply Before July

The Optical Training Institute announced that it is launching a fully-funded education grant program for eyecare professionals (ECPs). The Optician Education Grant program is being established to assist individuals in their endeavors to obtain a spectacle-dispensing certification administered by the American Board of Opticianry and National Contact Lens Examiners (ABO-NCLE). Since education is what we …

Optician Education Grant – Apply Before July Read More »

Interview: The Social Eye’s Peggy Gartin

Our industry has an enormous social media presence, specifically Instagram, where we can visually market ourselves and our practices. While there are so many practices utilizing these platforms, many are not. How do I, an industry resource, help guide those who need advice on social media? I get an expert and ask them the real …

Interview: The Social Eye’s Peggy Gartin Read More »

How to Recycle Lenses From Glasses

Costa Del Mar recently launched their “Kick Plastic” Recycling Program which raises awareness and provides solutions for reducing plastic waste in the oceans. Costa was #BornOnTheWater by a group of fishermen in 1983. Since then, they have supported causes that contribute to the preservation of our watery world. Lately they’ve seen an increasing amount of …

How to Recycle Lenses From Glasses Read More »

New in 2019: Weekly Instagram Features

I’m spicing up the Instagram page by featuring three frames every week! Each week I will be posting frames for on the corresponding days with hashtags: #MensFrameMonday #WomensFrameWednesday #SunglassesSaturday Head on over to IG to follow the hashtags and OpticianNow!

New Transitions Color Options

As of July 16, 2018 Transitions photochromic light intelligent lenses added four new colors to their existing three options. Existing Signature colors are Gray, Brown and Graphite Green while newly added Style colors are Sapphire, Amethyst, Emerald and Amber. I recently attended a Transitions and Walman Optical hosted webinar about this new release, during which …

New Transitions Color Options Read More »