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Free (and discounted) Online CE’s While You’re Stuck at Home

Most of us are spending many more hours at home during this (hopefully not too long) uncharted time.  If you are still at work, you’re probably slower than usual. Let’s take this time to educate ourselves and get some continuing education credits! I’ve compiled a list of free and super-discounted online courses – most of …

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Interview: The Social Eye’s Peggy Gartin

Our industry has an enormous social media presence, specifically Instagram, where we can visually market ourselves and our practices. While there are so many practices utilizing these platforms, many are not. How do I, an industry resource, help guide those who need advice on social media? I get an expert and ask them the real …

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How to Recycle Lenses From Glasses

Costa Del Mar recently launched their “Kick Plastic” Recycling Program which raises awareness and provides solutions for reducing plastic waste in the oceans. Costa was #BornOnTheWater by a group of fishermen in 1983. Since then, they have supported causes that contribute to the preservation of our watery world. Lately they’ve seen an increasing amount of …

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Optician and Optical Tattoos

We all know how passionate we are about our jobs, we take pride in our work and truly love what we do. Many people have occupation related tattoos but I think Opticians and those in our industry take the cake. We perhaps may because glasses are so trendy and stylish, but mostly because we like …

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How Your Frame Rep Should Help You (written by a frame rep)

Howdy Buyers! When I made the decision to jump to this side of the optical business, I wanted to work with a company that aligned with my values and ethics. I want to help others and show businesses how they can grow. I’m passionate about our local community and I’m inspired by how passionate you are …

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Why do Optometrists write Rx’s in negative cylinder while Ophthalmologists use positive cylinder?

Last week I came across this question in a forum, which I have always wondered why, and leave it to the Optical Yoda, Van Rue to answer and allowed me to share: Ages ago, Cylinder was ground on the front of all lenses beginning around 1835, with sphere on the back… so Cyl was noted …

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