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The New American Optical

As an Optician, I have always enjoyed learning about the history of our profession and industry, part of that history is American Optical. Earlier this year STATE Optical Co, the handmade luxury eyewear division of Europa, announced their acquisition of AO Eyewear. American Optical is the oldest optical company in America (dating back to 1833) …

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Second Pair Sunglass Alternative

Opticians and Optical owners always desire to sell a second pair of glasses to a customer, most often a pair of prescription sunglasses. With the unprecedented times we are currently in the midst of, many customers are looking to keep their budget tight – but this doesn’t have to mean that they don’t get a …

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Interview: Scott Harris Shapiro of State Optical & Europa Eyewear

What is the story behind your parents starting the company in 1977? Why optical frames? My parents (Alan and Cynthia Shapiro) founded Europa in 1977 out of a garage in Chicago. My dad had worked for other eyewear importers before that, and one of his former bosses, Ike Benz, helped get my parents started with …

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The Eyewear After Party

The After Party Eyewear show just had their fourth event, this time in Seattle. A while back I had seen photos of previous events on social media and I thought to myself, what a great idea, to have an event showing only independent frame lines (I’ve always worked for independent OD’s and we try to …

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